Amoralia's Bra Fitting advice

There is nothing more depressing than disliking the first piece of clothing your put on in the morning! With our gorgeous new styles from Amoralia there is now no excuse for ill fitting dowdy maternity or feeding bra's . To help find the perfect fit. Amoralia founder Jules Fosset has lent us her valuable advice .....

JULES'S TIPS:

It’s important to wear a 'soft' or non-wired bra as the underwire in a normal bra can create pressure on delicate breast tissue and sometimes cause inflammation – known as mastitis.
You’ll probably start looking for a maternity bra 3 or so months into your pregnancy when you’ll notice your breasts becoming tender, getting larger and your rib cage expanding. The increase in weight and size of the breast will also cause the skin to stretch and the breast to drop, which is why it is important to be fitted for a new bra regularly. A good fitting, specifically designed maternity bra can prevent and minimise stretch marks and discomfort, keep you cool and absorb any leaking fluid.

When buying a maternity bra, you should make sure that you give yourself room to grow so make sure that it fits snugly on the tightest hook. The opposite is true for a nursing bra – you should fit it on the loosest hook so that you can tighten it as your ribcage falls back to its natural place. Make sure that there’s enough room for a breast pad; check by placing your hand in the cup. Ideally you should be fitted by a trained bra fitter as they will be able to take your body shape, bust shape, brand quirks and budget into consideration, but if you’re short of time, measuring yourself is easy. Go to http://www.amoralia.com/?mailer_id=72 for a detailed bra fitting/size guide.

Nursing bras should have breathable, natural fibre linings, supportive straps and easy to open nursing clips. As your cup size will be changing a lot – you can gain up to a cup size between feeds – you’ll need to look for a bra that’s stretchy but still supportive. You’ll need 4 or 5 bras; one to wear, a spare to carry, one to sleep in and you’ll probably have one or two in the wash. But practicality doesn’t have to mean an end to style!

Délice, the ‘50s inspired glamorous new line for Amoralia features a sexy satin and soft spot mesh with cute bow detail. This collection is as practical as is it is pretty, with cups lined in ultra-soft, breathable and bacteriostatic bamboo, supportive satin straps, discrete nursing clips and comfortable, stretchy cups. The maternity and nursing bra with matching short or thong are available in seductive Orient (black with mauve satin). Second Skin, the new basics range, is made from soft, breathable microfibre. Available in ivory and teamed with the matching smoothline short, this the ideal underwear set for everyday use.

See the full Amoralia collection at mama-la-mode.com

Paris Fashion Week

I must admit to a sigh of relief when I was finally on the eurostar back from Paris fashion week - with the end of the week in sight, and knowing I could go home to the country where fashion doesn't feature, I was happy to leave high heels & shows behind me !

We have found some fabulous new labels for Spring Summer '09 which I'm really excited about, mainly with collections of great dresses. Our thinking is that every purchase needs to multitask; so a dress that you could wear to a wedding, to a party or to a day time event, adapting the look just by accessorising, is the key.

We've also been focussing on styles that you would be happy to wear afterwards, pieces that will hide your baby bits until you're confident enough to show your body off again.....all without looking like you're actually wearing maternity clothes ! That's our challenge anyway, and all you need to do is make a few clicks & try them on at home :)

Vanessa & I en Paris, enjoying a scenic break outside a show

Nomination for Grazia 02 Fashion Entrepeneur Award !

We are so thrilled to have been chosen as a finalist for the Grazia O2 Fashion Entrepeneur award for 2008 !

What an amazing surprise! Each year I read the nominations for the award with great admiration for these hard working women. And now I can't quite believe that mama-la-mode is there !

Setting up a niche online business in the competitive world of fashion has been tough, but the feedback from our lovely customers makes it all the more worthwhile.

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