Ice Cool baby

Classic and versatile, crisp white jeans are a summer must have! As seen on the catwalks of Chanel & Matthew Williamson, white jeans make the perfect base for a fresh dressed down look,or crisp tailored evening ensemble. Worn by the likes of Heidi Klum, Ellen Pomeo & Gisele during their pregnancies,
team with grown up stand out accesories, like these vintage style loafers from Topshop , or wedges, like these woven wedge sandals for a towering summery look.

Samantha Cameron Wears Mama-La-Mode

Samantha Cameron flew the flag for chic maternity wear out on the campaign trail with her husband conservative party leader David Cameron, wearing J-Brand Lovestory jeans from mama-la-mode. Dressed in an elegant understated mix of denim paired with classic cuts that complimented her neat bump. Her enesmble consisted of a gorgeous silk top from Tucker by Gaby Basora, and a clean cut Anya Hindmarch coat, all tied together with our fabulous flare leg Lovestory maternity jeans by J Brand, worn with a great pair of heels to give her look a kick. Shop the Lovestory.

Sunny Days Are Heading Our Way..

Spring has sprung and as the weather heats up you will want to head off on holiday prepared! Unless you are one of those few lucky enough to be born with bronzed skin, you are probably heading into the swimsuit season with winter paleness.

Compliment your pre-tanned skin by avoiding black and choosing warmer tones found in our Amoralia Reglisse Tankini Set and super chic Pez D’or Cannes Halterneck Maternity Swimsuit.

Looking for more cover? With lace being one of the top 2010 trends, our Lolita Lace Dress is a fashionista’s must have! Transition this look from the beach to the streets by pairing it with trendy mid heels such as Chloe’s Leather Demi-wedge sandals.

If you’re going off on holiday, treat yourself to a pedicure using these cute new Maxfactor Max Effect Mini Nail Varnishes. Available in a wide array of colours and small in size, these polishes are the perfect accessory to bring on holiday for touch ups.

Whether on holiday or just enjoying the warmer weather at home, make sure to protect your precious and sensitive skin everyday with SPF. We love Keihl’s Ultra Facial Moisturiser with SPF 15 for everyday wear and protection combined with keeping skin looking young & fresh.